The agreement was signed in the presence of Mr. Mishaal Bin Omairah, CEO of Al-Othaim Group, and Mr. Mohammed Al-Mishal, Chairman of the Board of SLC Consultation.

The agreement aims to contribute to the expansion and spread of the group’s sports and entertainment activities and destinations, while enhancing the overall quality of life across various regions of the Kingdom.

This collaboration comes at a time when the sports sector in Saudi Arabia is experiencing significant growth, supported by the government’s unlimited backing for all stakeholders in the field including practitioners, organizers, and investors.